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DuVAL COUNTY PUBLIC SCHOOLS

Acuity Design Group (ADG) played a pivotal role in managing communication and community engagement for the Chaffee Trail Middle School project. Through organizing events such as groundbreaking ceremonies and creating strategic messaging, they aimed to build community support and enhance awareness. This proactive approach helped cultivate a positive public perception, which was crucial to the project's success.

Construction Communications

Gilbane, in partnership with Zyscovich, LLC, and Duval County Public Schools, constructed the new Chaffee Trail Middle School as part of a $1.7 billion capital improvement program funded by a half-cent sales tax. The $50 million project included a 124,259-square-foot middle school on a 32.3-acre site, complete with new athletic fields and sports courts. Built with sustainability in mind, the facility followed the Green Globes’ high-performance rating system and opened for the 2024 school year to support the growing Duval County community.


Acuity Design Group (ADG) played a key role in the project by providing comprehensive Construction Communications services. ADG managed public relations, fostered community engagement, and maintained transparency throughout the construction process. By keeping the community informed of project milestones, organizing key events, and using strategic communication channels, ADG built strong community support and ensured a positive public perception of the project. This proactive approach contributed to the successful completion of the Chaffee Trail Middle School.

ADG Responsibilities

  • Public Relations
  • Community Engagement
  • Transparency Management
  • Strategic Communication
  • Event Coordination
  • Stakeholder Outreach
  • Messaging Development
  • Feedback Collection
  • Milestone Promotion
  • Public Awareness
  • Collaborative Atmosphere
  • Support Building
  • Channel Utilization
  • Information Dissemination
  • Perception Management

VIEW ADDITIONAL PROJECTS

RIVIERA BEACH

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