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Vision Zero Action Plan

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The City of Jacksonville is committed to enhancing pedestrian and cyclist safety through its Vision Zero Action Plan (VZAP), a strategic initiative aimed at eliminating all traffic fatalities and reducing serious injuries by half by 2035. The plan's approach includes identifying High Injury Networks (HIN) to target high-accident areas, establishing feasible policy changes like improved crosswalks and bike lanes, and setting measurable performance targets to track progress. Comprehensive crash analyses will be conducted to understand the root causes of accidents, informing targeted safety interventions. Additionally, a robust branding and public engagement strategy will raise awareness and foster community support for these safety efforts.


A key aspect of the VZAP is its focus on equity and collaboration. The plan emphasizes working with partners like the Florida Department of Transportation, Jacksonville Transportation Authority, and local law enforcement to coordinate resources and maximize impact. The strategy prioritizes safety measures in areas with historically higher accident rates, ensuring that all residents have equal access to safe transportation options. Through data-driven solutions, community involvement, and demonstration projects, Jacksonville aims to create a safer, more pedestrian-friendly city, significantly reducing traffic-related injuries and fatalities.

ADG Responsibilities

  • Creative Content Creation
  • Strategic Brand Positioning
  • Target Audience Analysis
  • Social Media Management
  • Search Engine Optimization
  • Data-Driven Marketing
  • Lead Generation Strategies
  • Email Campaign Optimization
  • Influencer Partnership Development
  • Performance Metrics Tracking
  • Customer Relationship Management
  • Pay-Per-Click Advertising
  • Public Relations Outreach
  • Brand Loyalty Enhancement
  • Community Meeting Facilitation
  • Stakeholder Engagement Strategies
  • Public Speaking and Presentation
  • Conflict Resolution Techniques


First Coast news Feature

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