North Florida TPO

Acuity Design Group (ADG), in collaboration with Atkins Global, plays a crucial role in developing the 2045 Long Range Transportation Plan (LRTP) for the North Florida Transportation Planning Organization (TPO). Their key responsibilities include engaging with the community and implementing strategic communication efforts to gather input and build support among stakeholders. ADG organizes public meetings, workshops, and forums across the region to solicit feedback from residents, businesses, and advocacy groups. They also utilize innovative tools such as online surveys and virtual platforms to ensure inclusive participation and capture a wide range of perspectives on transportation priorities and challenges for the next 25 years.

In crafting effective communication strategies, ADG emphasizes delivering clear and informative messages about the goals and benefits of the LRTP. They use various channels, including newsletters, fact sheets, and social media, to highlight the plan’s commitment to long-term sustainability and the community-wide advantages of modernized transportation infrastructure. By tailoring their messaging to resonate with different stakeholder interests, ADG aims to effectively inform and engage the public, fostering understanding and support for the LRTP's objectives.

ADG also collaborates closely with local organizations, community leaders, and advocacy groups to enhance their outreach efforts. By leveraging existing networks and partnerships, they aim to engage underserved communities and facilitate meaningful discussions about transportation needs and solutions. Integrating stakeholder feedback into the LRTP development process ensures that community perspectives shape decisions on policies, funding, and project priorities. ADG’s proactive and adaptable approach is designed to reflect the evolving transportation landscape of North Florida, promoting enhanced connectivity and sustainable growth throughout the region.